Online Shopping and Packaging Choices
Online shopping has seen remarkable growth in recent years, further accelerated by the pandemic. With millions of people turning to e-commerce, it has become a vital tool for businesses, with many launching their websites during lockdowns. Packaging and delivery are important parts of the customer experience.
Benefits of Well-Planned Packaging
Choose packaging that fits the order and provides the protection it needs. This gives customers a practical pack to open and helps you manage packing materials.
A well-presented parcel can help create a positive impression. Make it easy to open and include clear information about the order. Remember, retaining a customer is often more cost-effective than acquiring a new one.
Choosing the right packaging size can reduce the need for filling materials and help keep parcels within the intended postage band.
Check the packed weight and dimensions before choosing a delivery service.
Tips for Effective Packing
Select a packaging size that leaves enough room for protection without unnecessary empty space or additional fillers.
Compare paper-padded envelopes with plastic bubble mailers, or paper mailing bags with poly bags, according to the protection your products need. Material choice alone does not establish environmental performance.
Ask suppliers for current product specifications so you can describe your packaging accurately.
Use the tape and filling materials needed to keep the product secure. For delicate or fragile items, test the complete pack before dispatch. Do not assume that a filler is suitable for composting or recycling because of its ingredient or material name.
Checking Parcel Size
Check that the parcel is no larger than needed to protect its contents. Consult your delivery provider to understand parcel categories and dimensions. Efficient packaging may allow you to ship your product as a small parcel instead of a medium-sized one, helping to cut costs.
Compare delivery partners by the services, coverage, tracking and delivery times your customers need.
Practical Packing Checklist
Review your packing process regularly. Practical options to consider include:
- Using clean, dry excess cardboard as protective void filling where it provides suitable protection.
- Choosing paper mailbags, rigid envelopes, book wraps, or paper-padded bags for your parcels.
- Sealing your packages with tape suitable for the pack and its contents.
- Choosing a delivery service that meets your handling and tracking requirements.
Note: In certain cases, additional packaging such as plastic tape or shrink wrap may be required to ensure your products arrive safely. Suitable protection helps prevent damage and the need to send replacement goods.